Monday 30 January 2023
Home / none / Ferrari cuts ties with crypto sponsor ahead of 2023 Formula One season

Ferrari cuts ties with crypto sponsor ahead of 2023 Formula One season

Scuderia Ferrari, the racing division of luxury carmaker Ferrari, has joined the growing list of Formula One racing teams to end partnerships with their cryptocurrency sponsors. Ferrari exited its multi-year partnership deals with Velas Blockchain and chip manufacturing giant Snapdragon, resulting in a cumulative $55 million loss for the Italian team ahead of the 2023 season.

The Ferrari-Velas partnership from 2021 — set at $30 million a year — was aimed at increasing fan engagement through nonfungible tokens (NFTs) and other shared initiatives. However, the team was noncompliant with clauses that permitted Velas to create NFT images, according to RacingNews365.

In November, Mercedes, too, bore a loss of $15 million after suspending its partnership with FTX as the crypto exchange filed for Chapter 11 bankruptcy. Red Bull Racing’s partnership with th Tezos Foundation suffered a similar fate as the blockchain platform reportedly decided not to renew its agreement, citing strategy misalignment.

Toto Wolff, the team principal and CEO of the Mercedes-AMG Petronas F1 Team, warned that other teams could come across a similar situation. However, the relationship between F1 and the crypto ecosystem spans beyond partnerships. In October, Formula One filed ‘F1’ trademarks as it revealed plans to set up an online marketplace for cryptocurrency, meta tokens, digital collectibles, crypto-collectibles and NFTs.

Related: Argentine football league scores metaverse partnership after World Cup triumph

Amid a bear market, Web3 projects have taken up the lead to strengthen engagement between fans and sports leagues.

Deloitte’s “2022 Sports Industry Outlook” report predicted an acceleration in the blending of real and digital worlds, along with growing markets for NFTs and immersive technologies. As Cointelegraph reported, the lack of easy-to-use platforms stands as the biggest challenge for mainstream adoption.

Original Article

About Jude Savage

Check Also

Solana price rally risks exhaustion after SOL’s 120% pump in two weeks

Solana (SOL) price is up an impressive 60% since the new year, partially boosted by hype surrounding meme cryptocurrency Bonk (BONK). However, the SOL/USD pair now shows signs of exhaustion, raising anticipations that the token may see a short-term correction in the coming days. Solana turns overboughtSolana is one of the best performing cryptocurrencies so far in 2023 after being one of the biggest losers in 2022. On Jan. 9, SOL's price jumped to as high as $19.50, or around 120% gains in a recovery rally after sliding below $8 on Dec. 29, 2022. But the price spik also turned Solana into an overbought asset, per its daily relative strength index (RSI) reading above 70, as shown below. SOL/USD daily price chart. Source: TradingViewTraditional investors typically see an overbought RSI as a potential sell signal, given the indicator has historically coincided with a period of buyer exhaustion. As a result, SOL's price could enter a correction or a sideways consolidation stag..

Leave a Reply

Your email address will not be published. Required fields are marked *