What is the need for this technology, platform or industry to respond?
Three questions to ask yourself before invest in an ICO. There needs to be a clear need for accountability as well as a market for this solution, and ideally, a long-term perspective to achieve it.
Who makes up the team?
The success of a project is directly related to the success of the team and the team leadership in which the project operates. Try out the team, look for transparency, previous work experience and signs of emotional maturity.
Listen to your inner voice: Ultimately everyone can research for hours, but smart investors will learn to trust their inner voice. If it sounds like a risky investment, it probably is.